Chief Marketing Officer & Head of Enterprise Sales
UFO Moviez India Ltd.
Mr. Siddharth Bhardwaj is the Chief Marketing Officer & Head of Enterprise Sales at UFO Moviez India Limited. Under his leadership, UFO Moviez has built a strong sales force that drives advertising revenues for the in-cinema advertising platform. Mr. Bhardwaj is an engineer and an MBA with over 20 years of work experience and his core strength lies in building teams and setting up new businesses/startups. At UFO Moviez, his key responsibilities include overseeing all advertising sales functions and ad revenue-generation strategies. He also oversees all aspects of pan-India marketing for UFO & its subsidiaries, including strategy, advertising, branding, communications, and alliances marketing. He strongly advocates in-cinema advertising, as he believes cinema brings larger than life feels to brands through large-screen formats to a highly receptive audience.
He has rich sales experience and has worked across diverse industries such as Industrial batteries, Automotive lubes, Telecom, Retail, and Media. Before joining UFO Moviez, he was a part of the leadership council of Reliance Broadcast Network Limited, where, during his 4.5 years stint, he was the key driver of RBNL’s exponential growth in the non-metros. In his last assignment with RBNL, he was leading radio sales nationally for the leading radio station 92.7 BIG FM.