Poonam Vijay Thakkar
Industry Expert
Marketing, Digital Content & Analytics
Industry Expert – Marketing, Digital, Content & Analytics
Head Analytics & Digital Communications (L&D) – Leading Large Financial Services Diversified Firm
Mentor of Change – Niti – Aayog – Government of India
Governing Council Board Member – VJIM Hyderabad
Key Prior Assignments:
Head Marketing & Digital Communications – Aditya Birla Money MyUniverse (Digital Arm of ABCL)
Chief Marketing Officer – Aditya Birla Money Ltd
Group Board Member SMC Group – Delhi
With close to two decades of rich experience, Poonam is an award-winning, 360-degree surround marketing, customer & digital leadership champion. Her experience spans across numerous functions including product & market development, business & brand equity development, strategic (offline & social media) planning & end-to-end marketing operations & Analytics. As Customer Custodian, she spearheaded many winning campaigns & launched successful products in various different categories of businesses. Being a boundary-less, highly self-driven professional with a sharp entrepreneurial mindset, she has been leading from the front of the new age digital transformation, technologies leading to building productivity led data intelligent organization, and social media strategies championing content brilliance in her current role.
Some key Industry Awards & Honors
2019 – Featured amongst India’s Top 100 Women Leaders in Finance – Association of International Wealth Management in India
2018 – Top 100 Smartest Digital Marketing Leaders in India – CMO Asia Awards
2017 – Top 50 Most Influential Digital Marketing Leaders – Mobile Digital Marketing Congress
