Head – Content, Partnerships, New Initiatives – Digital Business
Sony Pictures Networks India
Over a career spanning 16 years, he has worked in leadership positions covering different facets of the Broadcast & Digital industry. This has included content acquisition, partnerships with content creators, Gaming and 2nd Screen Interactivity Initiatives, Digital Content Creation, Revenue maximisation for Digital Products, Consumer insight generation.
Recently he has been entrusted to lead all Content, Partnerships, Gaming & 2nd Screen Initiatives for Sony LIV (Digital Business for Sony Pictures Network India).
Prior to this role, he was spearheading a business unit (Digital Products – SET) which was mandated to drive 2nd screen interactivity between TV and Smartphones, to find innovative ways to unlock new revenue streams & enhance consumer engagement in the digital ecosystem for Sony viewers.
He is passionate about bridging the gap between Media Industry and Academia and regularly visit several management institutes including MICA as guest faculty. He also enjoys reading & listening to Urdu poetry.