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Regional Content Strategies & Mobile Marketing Solutions To Boost Audience Engagement


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Add to My Calendar 2019-10-10 09:30:00 2019-10-10 18:15:00 Mumbai/India OTTv Mumbai 2019 Series 2 Regional Content Strategies & Mobile Marketing Solutions To Boost Audience Engagement Mumbai, Maharashtra DVEO MEDIA


Gautam Talwar

Chief Content Officer

MX Player

MX Player

Gautam brings to the table over 20 years of experience in the content, advertising, and entertainment space. His last role in advertising was that of the Chief Strategy Officer for Rediffusion Y&R; after which he founded Culture Chaat Inc., a company targeted at producing culturally insightful content for kids. Culture Chaat’s first animated show Jalebi Street was successfully launched for preschoolers, receiving acclaim and popularity both on television (Nick Jr.) and on YouTube, with over 50 million views since launch.

Gautam has also been a regular guest columnist for The Economic Times (Business of Brands section) in 2013-2014 as well as Brand Wagon (Marketing supplement for Financial Express)

He began his career with Grey Worldwide, followed by several years at Lowe Lintas in account management and strategic planning. His career path then took him to Lateral Solutions (Netpreneurship) followed by Lowe Dubai, Kaleidoscope Entertainment Pvt Ltd and then Rediffusion Y&R.

Prior to joining Rediffusion-Y&R, Gautam was the creative and business head for Kaleidoscope Entertainment, where he set up the mobile content division, developed original concepts and content for the television and the mobile space. He was also the executive producer on two full-length feature films.

Gautam spent three years with Lowe & Partners-Middle East & North Africa (Dubai) as the Regional Account Director on the Unilever business. At Lowe Dubai, he worked on Fair & Lovely, Lifebuoy, OMO, Rexona & Axe, Lux Progress, Signal and was the strategic planner for the largest juice brand in MENA – Almarai juices.

Across his 5 years at Lowe Mumbai he was the strategic planner on the skin and hair franchise for Unilever, planning on brands such as Fair & Lovely and the Clinic franchise. He was also the planning force behind the very successful Balbir Pasha campaign for Population Services International (PSI).

At Grey, he worked on cross-category brands like Johnson & Johnson, Cadbury Schweppes, Tropicana, Diageo, Emirates Airlines, Akai TV, Tata Tetley, Elf Lubricants & The Bombay Store.

Gautam has two Cannes Finalist certificates for Axe for two consecutive years as well as a New York Silver and an EPICA silver. He also won the Campaign gold award for the best-integrated marketing campaign for 2005 for Axe for the MENA region and won the Unilever internal gold award for global brand activation of Axe. In addition, he is a Silver “Effies” winner for the PSI campaign (Balbir Pasha).

Gautam’s constant source of inspiration is music, movies, and spirituality. He is endlessly fascinated by unearthing insights and motivations that drive human behavior.

Shankar B

Shankar B


Fourth Dimension Media Solutions P


Inderpal Singh Jaggi

VP – Content Alliances, Licensing & Business Development

Rajshri Entertainment


Inderpal is a digital media professional with over 10 years of rich and varied experience in Content alliances, licensing, monetization and development.

Currently, Vice President at Rajshri Entertainment, Inderpal is heading content partnerships across digital and traditional platforms, is responsible to drive revenues from content produced and acquired by Rajshri and also heads business development.

He specializes in domestic and international content distribution and is a regular participant at various International content markets including MIPCOM, MIPTV, NATPE, ATF, DISCOP etc.
With a deep understanding of the digital content space, Inderpal has a track record of scaling up Content alliances & licensing to new heights.

He has completed his MBA with specialization in Marketing from Mumbai University.

Anupam Sengupta

Anupam Sengupta

GM Strategy, Business Development

Eros Now

Eros Now

Anupam Sengupta GM Strategy, Business Development Eros Now is responsible for Strategy, New business development and Growth working cross functionally and focussing on Technology led business innovation and partnerships. He carries deep experience working in diverse roles across M&E value chain , Fintech, and Digital agency assignments across reputed MNCs like Sony, Zee, Columbia Tristar, Standard chartered Bank etc.

Kishor Shrivastav

Kishor Shrivastav

Director – Content Partnerships

Yolo Media Network

Kushal Sanghvi

Kushal Sanghvi

India Lead

Integral Ad Science

saurabh varma

Saurabh Varma

Chief Marketing Officer / Film Director

INOX Leisure


Hitesh Rajwani


Social Samosa


social samosa

Poonam Thakkar

Poonam Vijay Thakkar

Industry Expert

Marketing, Digital Content & Analytics

Industry Expert – Marketing, Digital, Content & Analytics
Head Analytics & Digital Communications (L&D) – Leading Large Financial Services Diversified Firm
Mentor of Change – Niti – Aayog – Government of India
Governing Council Board Member – VJIM Hyderabad

Key Prior Assignments:
Head Marketing & Digital Communications – Aditya Birla Money MyUniverse (Digital Arm of ABCL)
Chief Marketing Officer – Aditya Birla Money Ltd
Group Board Member SMC Group – Delhi

With close to two decades of rich experience, Poonam is an award-winning, 360-degree surround marketing, customer & digital leadership champion. Her experience spans across numerous functions including product & market development, business & brand equity development, strategic (offline & social media) planning & end-to-end marketing operations & Analytics. As Customer Custodian, she spearheaded many winning campaigns & launched successful products in various different categories of businesses. Being a boundary-less, highly self-driven professional with a sharp entrepreneurial mindset, she has been leading from the front of the new age digital transformation, technologies leading to building productivity led data intelligent organization, and social media strategies championing content brilliance in her current role.

Some key Industry Awards & Honors
2019 – Featured amongst India’s Top 100 Women Leaders in Finance – Association of International Wealth Management in India
2018 – Top 100 Smartest Digital Marketing Leaders in India – CMO Asia Awards
2017 – Top 50 Most Influential Digital Marketing Leaders – Mobile Digital Marketing Congress

See full Profile

Ravi Teja

Ravi Teja Bommireddipalli


Robosoft Technologies

Robosoft logo

Siddhartha Roy

Siddhartha Roy



Hungama Logo

Siddhartha Roy is the Chief Operating Officer of Hungama Digital Media Entertainment Private Limited, India’s leading digital entertainment company.

Siddhartha leads the company’s consumer and business initiatives across its multiple verticals including Hungama Music – one of the most popular music streaming services in India, Hungama Play – Hungama’s video streaming service, Artist Aloud – a platform for independent artistes and Hungama Games – a publisher, distributor and marketer of mobile games.

Siddhartha has championed multiple innovations in the digital entertainment space. He spearheaded the launch of Hungama Music, Hungama Play and Artist Aloud. He has also been instrumental in crafting unique consumer experiences such as Hungama Drive – the first of its kind in-car music app available in Jaguar Land Rover vehicles, linear channels – ad-free and pre-programmed OTT channels and exceptional gaming experiences for Hungama Games with the launch of multiple movie and cricket IP games.

Siddhartha has also led the creation of multiple touchpoints with Hungama’s users through its associations with leading telecom operators like Vodafone and Airtel, DTH services like Tata Sky and smart devices like Amazon Echo. He has been the driving force behind the company’s international expansion and delivered Hungama’s services to users across the globe through associations with international telecom operators. Under his leadership, Hungama has further strengthened its distribution business and partnered with over 400 content creators, record labels, studios, broadcasters and game publishers globally for digital and mobile content. Today, the Hungama service has over 65 million users across its consumer destinations and is available in over 190 countries worldwide.

Siddhartha was the erstwhile COO & co- founder of BigAdda, India’s largest youth network, a part of the Reliance ADA Group. Prior to, he has worked with MTV Networks and Star TV India.

Vishal Maheshwari

Vishal Maheshwari

Country Head

Viu India

Viu India

Vishal is currently India Head for the premium OTT platform Viu by Vuclip, a PCCW Media company and brings with him over fifteen years of leadership experience in the telecom and mobile internet space with organizations such as Yahoo! India and BPL Mobile, and ten years of product and brand management experience at Parle and Warner-Lambert.

At Viu, Vishal has been responsible for setting up and growing the OTT business, determining and implementing content and monetization strategies in a hyper-competitive market where he believes the hype is greater than reality. Viu today is a leading Freemium Original content destination with a highly localised content offering.

Karan Taurani

Vice President

Elara Capital


I have been involved in insituitional equity research for almost 12 years now; catering to all segments of media – Digital, broadcasting, radio, exhibition and print.

Covering over 8 listed companies in the media sector with niche expertise; have been ranked 8th best analyst in the AsiaMoney Polls 2018 (Big Fund Category – >USD 5bn)

A strong network of relationship from both ends – domestic and FII’s (foreign institutional investors) from the client’s end and relationship with senior industry people from the media industry

Alumni of JBIMS and HR College, finance and media are major subjects of interest for me.

Pinakin Thakkar

Managing Director

Nirvana Digital

Pinakin Thakkar is the Managing Director of Nirvana Digital, a digital distribution and rights management company that works with networks, broadcasters, studios, labels, and with independent creators to monetize audio and video content on the global Internet, and on Mobile and on OTT platforms. Content distributed by Nirvana Digital is available on Apple iTunes, YouTube, Amazon, Netflix, Spotify, and Times Internet, among other platforms. Nirvana Digital also operates one of the largest YouTube Networks in Asia – monetizing and providing Content ID and Rights Management for over 1.2 million videos.

Pinakin has founded two other businesses including a Mobile Application and Development company (Mobile Media Pvt. Ltd), and an Online Media Planning and Mobile Messaging company (Digizen Communications Pvt Ltd).

Pinakin has an Advertising and Technology background and started his career at companies including Percept Holdings, and at Ogilvy and Mather. Pinakin has a Bachelors in Commerce degree, with a specialization in Advertising, from the University of Mumbai.

Hemant Jain

Sr.Executive VP & Head of Digital Business

Lokmat Media Pvt. Ltd.

Hemant leads the digital business and transformation initiatives at Lokmat Media Group as Sr.EVP & Head of Digital Business. He is a senior executive level business leader and growth specialist, featuring over 22 years of experience in high-performance roles focused on building new businesses and driving growth in the digital media and mobile entertainment space. Hemant is recognized as one of India’s “100 Smartest Digital Marketing Leaders” 2019 by the World Digital Marketing Congress. Endorsed by Global Federation of Digital Marketing, Thought Leaders, CMO Asia & World Federation of Marketing Professionals.

He embarked on the digital journey at an early stage of his career (1996), with the launch of During the period 1997-2001, he set up digital media divisions for some of the leading advertising agencies in India – TBWA, Euro RSCG & DDB. In 2002 he joined Reliance Websites as part of the founding team. Responsible for brand & consumer marketing, launched 241 broadband cafes across 105 cities in India. Hemant spearheaded the India business for Hungama Digital Media Entertainment Pvt. Ltd. for 6.5 years (2008-2014), responsible for leading Hungama’s growth as a dominant mobile entertainment player by providing strategic direction and leading business operations across content, product, technology, distribution, and monetization. Before joining Lokmat, in his role as an entrepreneur, Hemant launched ‘Happitoo’, India’s 1st nightlife planning app and managed his startup for 2 years (2014-2016).

Siddharth Anand Kumar

Vice President – Films & TV

Saregama India


Ankit Pandey

Head – Business Development


Ankit is a person who firmly believes that video & audio streaming is the way forward. This belief has culminated in him digging deep into how the video and audio streaming business works in general and what is the winning strategy for an OTT platform to launch. He heads Business Development at Muvi and loves to help businesses come up with the best strategy to create and launch their video & audio streaming business online.

Varun Mohan

Head of Digital Revenue

Republic TV

Soumini Sridhara Paul

VP – Artist Aloud/Hungama Kids


Zubin Dubash



Vishnu Mohta



Vishnu Mohta, 35 years old, joined SVF in 2007, as the head of the Digital Cinema business. After making it the largest player in West Bengal and fourth largest network in India within a year of operations, Vishnu now heads the New Media division of SVF Entertainment. He just launched its first venture, hoichoi, the one-stop destination for Bengali entertainment – showcasing Originals (in the form of web series, films, shorts, and documentaries), Movies and free Music Streaming, targeting Bengalis in India and the Bengali diaspora.

Vishnu has worked with KPMG in Risk Advisory and Lloyds TSB in Corporate Strategy in their London offices, in the past. He has a Bachelor of Commerce degree from Bond University Australia and MSc in International Business from Aston University Birmingham, UK.

Armed with an exceptional ability for identifying solutions to entrenched problems, helping to collaborate with a solution-centric approach across all levels, he has built long-lasting profitable business relationships.

Vishnu is a member of prestigious organizations including Entrepreneurs Organization (EO) and The Indus Entrepreneurs (TiE). He is also a member of Beta Gamma Sigma (BGS), a society of top 10% of students from the best B schools of the world. It is the highest recognition a business student, anywhere in the world, can receive in a business program accredited by AACSB International.

Experienced in Corporate Finance and Strategy, with strong analytical and interpersonal skills, Vishnu has an in-depth understanding of the Media and Entertainment industry.



Regional contents’ importance in the major OTT players’ offers is growing fast. Pure regional content-based platforms are making a considerable impact on the market and engaging audiences across India.


OTTv MUMBAI 2019 will provide the Platform for the Leaders in the OTT/Digital Video Business to debate on regional content strategies and mobile marketing solutions ability to boost audience engagement.


Join about 160 Leaders and Executives in the OTT TV and Content Business, for whom distribution partnerships and original shows are high on agenda.


Discover innovative technology solutions to enhance the experience of the audience and open new avenues for growth.



Gain from the know-how and hands-on experience of the leaders and trend setters in the OTT Business in India and other dynamic markets in facing new challenges.


Interact with the key executives in the OTT and digital video business to evaluate the success potential of your present and future strategies.



Assess the new trends and opportunities in the market, optimize on the showcase of new technologies that will help achieve your goals.


Meet the digital video community and explore new scopes of collaboration for growth, in an increasingly competitive market.




Keynote Speech


Panel Discussion 1 : The importance of a regional content strategy and its impact on growth


Partner Presentation


Coffee Break


Panel Discussion 2 : Localisation strategy: Produce contents in regional languages or dub licensed contents in regional languages?


Partner Presentation


Panel Discussion 3 : Future scope of dubbing & subtitling industries. How can AI driven dubbing impact on the industry?




Panel Discussion 4 : How to optimize on mobile marketing strategies to boost OTT audience engagement and retain customers?


Partner Presentation


Panel Discussion 5 : From Bollywood to Digital Video Platforms: what makes the digital space attractive to established film makers and actors?


Panel Discussion 6 : The marketing power of Tik Tok and its potential threat to You Tube


Networking Cocktail


End of Event






Taj Lands End with a view overlooking the Arabian Sea and the Bandra Worli Sea Link, Taj Lands End, Mumbai is a luxury 5-star deluxe hotel, located in the midst of the pulsating life of Bandra. Its close proximity to the airport, Bandra-Kurla Complex, Lower Parel, Andheri, and Worli business districts, makes it an ideal choice for business as well as leisure travelers. The hotel boasts of the city’s finest accommodations, dining experiences and elegant conferencing and banquet facilities. Although contemporary, it reflects India’s warm and heartfelt tradition in hospitality.

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